An article in Advertising Age asked a panel of digital experts for their thoughts on the biggest trend or challenge in today's online space. Not surprisingly, many of the answers pointed to the evolution of online video.
Last week, when Viacom demanded that YouTube pull down more than 100,000 clips, including content from BET, MTV, Comedy Central and Paramount Films, we knew something was up. Turns out that Viacom had simply chosen another dance partner -- Joost, the so-called "YouTube killer" video site created by the people behind both Skype and Kazaa.
I read yesterday that Yahoo! launched a site called the "Yahoo!
Last week I got a call saying that I had been selected as a judge for the 2007 Cannes Lions in the Cyber category. This is quite an honour and privilege - thanks to the guy who put my name forward (you know who you are) and the people at Teehan+Lax.
The finalists have been announced for the Doritos user-created Super Bowl commercial contest. In ten days, one of them is going to be watched -- and judged -- by millions of viewers.
Yesterday, Yahoo launched You Witness News, a site that allows users to upload photos and videos for use on Yahoo News and Reuters. Both companies remain vague about their plans for this site.
Arguably one of the most influential books of the decade is Steven Levitt and Stephen Dubner's "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything." The book explores seemingly unrelated economic data to answer questions like: "Why do drug dealers still live with their moms?" or "Which is more dangerous: a gun or a swimming pool?" (You can find out more on their website.) Like "Tipping Point" or "Long Tail", "Freakonomics" has become a household word. Now, in the spirit of Freakonomics, comes Swivel, a user-generated content site where "curious people explore all kinds of data".
The Teehan+Lax team attended the Marque Awards last night. Digital Agency of the Year went to Proximity Interactive.
Can the blender on your kitchen counter puree an unopened can of Coke? How about a box of golf balls?
The 2006 Digital Marketing Awards took place this past Thursday, and once again, Teehan + Lax received multiple awards, including a gold in the B2B website category: TELUS Mobility -- Mike Microsite Gold, Website: Business-to-Business John Hancock Mutual Funds Silver, Website: Services Teehan + Lax Website Bronze, Website: Business-to-Business On the night of the awards, Marketing Magazine included a profile on Teehan + Lax in its "Agencies that Mattered" feature. You can read it here. As always, thanks to the marketing community for the recognition -- and, of course, to our clients for the opportunity to create great work.
Unless you've been living under a rock, or maybe on dial-up, you've seen the Dove Evolution spot by now. It's a time-lapse highspeed transformation of a somewhat average-looking model into a billboard superstar.
It's November 1 and as promised we've put our money where our mouths are. Last night and this morning we purchased about $50,000 worth of stock in companies that we feel have great user experiences.