Over the last few weeks I’ve received a lot of feedback on our move to an Adaptive Marketing approach. One of the recurring questions has been around how it works.
Since I posted our announcement about the Programs Group moving to an Adaptive Marketing approach there’s been a lot of curiosity and spirited discussion. My main takeaway is that people agree with the need for change and want to talk more about this model.
Many of us entered the interactive industry because it was fast-paced, exciting and highly innovative. We saw an opportunity to help change the way business was done, and in so doing help consumers in fresh and engaging ways.
A few weeks ago I participated in a panel discussion at the IAB Canada MIXX event held in Toronto. The theme for the conference was emerging platforms and the opportunity we have to create truly innovative marketing in Canada.
The Movie Network (Astral Media) hired us to develop an online-focused campaign to launch their new High Definition programming. We created the "More HD" theme that was used across all media.
Lately, one of the hot topics around our shop has been how to cut the cable. At least 5 of us have canceled our cable contracts, added OTA HD, or both.
After attending the MediaPost Digital Out of Home awards in New York (where we won the best point-of-sale award) I was invited to attend my first Toronto Digital Signage Industry mixer. I wasn't quite sure what to expect but have to admit I was pleasantly surprised and had a great time.
[caption id="attachment_1482" width="579" caption="MediaPost Digital Out-Of-Home Awards"][/caption] Our digital signage work for the TELUS launch of the HTC Diamond is a finalist in the Best Point-of-Sale Campaign category at the 2009 MediaPost Digital Out-Of-Home Awards. We're up against R/GA for their Verizon Retail work and Moxie Interactive for their Blackberry Storm signage, and that's great company to be in.
[caption id="attachment_1459" width="528" caption="T+L Wins Two Effies"][/caption] Our work for the SunChips Solar Launch Campaign won Effies in both the Green and Snacks/Desserts/Confections categories at the 2009 Effie Awards. But we'll have to wait until June 8th to find out the flavour.
Talk to anyone in marketing these days and they seem to be saying the same thing, "how can we leverage Twitter". It feels like the early days of Facebook all over again.
[caption id="attachment_930" width="400" caption="teehan+lax wins FWA site of the day"][/caption] Big news. Our most recent TELUS project is the FWA site of the day.
[caption id="attachment_847" width="579" caption="Teehan+Lax win three Applied Arts Interactive awards"][/caption] We were just told that three of our projects will be included in the 2008 Applied Arts Interactive Annual - namely our 2007 TELUS Holiday Campaign, TELUS MyFaves Campaign, and AIR MILES Jealous of Miles microsite. We're big fans of Applied Arts so this is a huge honour.