(This post originally appeared on Medium) On December 20, 2012 the New York Times released Snow Fall, The Avalanche at Tunnel Creek, a 5 part story of skiers and snowboarders trapped by an avalanche in Washington State’s Cascade mountain range. It is an amazing story reminiscent of Jon Krakauer’s, now famous 1996 Outside Magazine piece, Into Thin Air.
History In September of 2008, one of our designers, Greg Washington, began discussing a frustration he had. When starting any design project he would assemble a collection of images.
10 years ago today, Geoff and I started this company. The two of us and one employee, a designer who previously worked with us at Modem Media, started that first day in an office we shared with another design firm.
This week 4 of our co-workers are in Cannes for the 59th International Festival of Creativity. But what makes this special is that all 4 earned their way to Cannes by winning young creative competitions.
Here are some pics of Readability on the iPad 2 (left) and the "new" iPad (right). You can see how well the new screens render Hoefler & Frere-Jones amazing fonts.
Yesterday marked our 9th year in business. Every year I write an anniversary post (8,7,6) and try to reflect on where we are at and what we have learned over past year.
Earlier this year we were working on an update for our iPad app TweetMag. We were having some issues with how the app was retrieving content.
For the past few months we've been discussing the role of the brief when it comes to digital marketing programs. We found that traditional creative briefs provided so little value that we just didn't use them.
On Saturday we celebrated 8 years in business. As I've said in past anniversary posts, this was not by design.
How often, when you begin an assignment, do you have a clear understanding of what outcomes are desired by your client? An outcome is different than a deliverable.
A while back I gave a talk on why UX was so difficult to do in the enterprise. I spoke about the empty box problem being a critical factor in determining a company's ability to do great UX.
Like everyone in advertising and digital marketing we are taught that our business is based on an accounting principle known as cost plus. Take all your costs (salaries + overhead) and add your profit.