October 3, 2011
9 years
Yesterday marked our 9th year in business. Every year I write an anniversary post (8,7,6) and try to reflect on where we are at and…
Posts written by
Jon Lax
September 28, 2011
Our partnership with Readability
Earlier this year we were working on an update for our iPad app TweetMag. We were having some issues with how the app was retrieving…
January 12, 2011
Sr. Digital Experience Planner
We are looking for a Digital Experience Planner who will work with Partners and teams to provide: lnsight discovery Digital strategy Trend analysis Success metrics…
November 26, 2010
The Digital Brief
For the past few months we’ve been discussing the role of the brief when it comes to digital marketing programs. We found that traditional creative…
October 5, 2010
8 years and still changing
On Saturday we celebrated 8 years in business. As I’ve said in past anniversary posts, this was not by design. If I had to pick…
May 15, 2010
Designing for Outcomes
How often, when you begin an assignment, do you have a clear understanding of what outcomes are desired by your client? An outcome is different…
April 14, 2010
Lower the cost of failure
A while back I gave a talk on why UX was so difficult to do in the enterprise. I spoke about the empty box problem…
March 23, 2010
Why we are getting rid of our hourly rate
Like everyone in advertising and digital marketing we are taught that our business is based on an accounting principle known as cost plus. Take all…
December 15, 2009
Stand up and be counted
At this weekend’s Digital Media Camp one of the most interesting topics was proposed by Justin Kozuch of Refresh Events. He asked what, as a…
December 11, 2009
Facebook Privacy Settings
I don’t use Facebook much anymore so I just saw the new privacy settings prompt when I logged in today. Redesigning something as increasingly complex…
November 25, 2009
Kickin’ It With The Kindle
After last week’s announcement of the Kindle coming to Canada I re-kindled (get it) a purchase decision I had started several years ago when I…
October 1, 2009
We Don’t Feel a Day Over 6
When Geoff and I started this company we were convinced it wouldn’t last. I would always think of that line from Heat where DeNiro says…
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