Jon Lax Jon Lax 121 posts

CMA Conference [Oct 29]

I will be moderating a panel at the CMA Digital Marketing Conference in Toronto. Beyond Gimmicks: Why Behavior-Changing Experiences Will Rule in a Fragmented, Digital Age Moderator: Jon Lax, Partner, teehan & lax Panelist: Michael Anton Dila, Partner, Torch Partnership Tamera Kremer, Founder, Wildfire Strategic Marketing Lisa Charters, S.V.P Director Digital, Random House of Canada Christopher Thompson, Associate Vice-President, Online and Interrelated Business, Canadian Tire Time and attention starved consumers, users and even social media participants are becoming wary of thinly-veiled disguises at getting them to help make something go viral.

Shipping an Empty Box – UX in the Enterprise

Here is the script of the presentation I gave last night at Refresh Events in Toronto. In 1980 IBM executives met to determine how they would respond to the very rapid growth in the personal computer market.

Come get (re)Fresh with Jon

I will be speaking in Toronto on Oct 20 at the second Refresh Event at the Gladstone Hotel. My talk will be Shipping an empty box - The challenges of user experience in the enterprise Refresh Events is a Toronto Interactive Media Usergroup, whose express purpose is to create collaborative partnerships, foster education at all skill levels and create networking opportunities.

We’re six years old

Six years ago today, in the darkest days of a recession (deja vu), Geoff and I started Teehan+Lax. We've spoken before about what we were trying to accomplish when we started this company so on this anniversary we wanted to take time recognize the people who let us do what we do.

Air Miles Rewards goes live

Air Miles has launched their new Rewards catalog online. This is the first, of many projects we've been working with Air Miles on, to launch. goes live

The new went live over the weekend. Congratulations to the team at JH who did a great job implementing the designs we worked on earlier in the year.

Typechart = awesome

"Let's you flip through, preview and compare Web typography while retrieving CSS". Like McDonald's....

Demitri Martin’s Infographic Comedy

Going live is simply not enough

Our friend, Peter Rivera at AOL, nails it in this post about getting the details right.


Photo from BlogTO Best of luck to Greg Bolton and his wife on their new endeavor.


From the director of Helvetica comes a new documentary called Objectified which deals with the role of industrial design in our lives. Interviews with: Jonathan Ive - Apple Marc Newson Karim Rashid Tim Brown - Ideo

The experience is the brand

Here is a great example of how to deliver on a brand promise. Most washing detergents spend millions of dollars showing you how they get whites whiter.