October 13, 2011
How Content Strategy Solves 3 Project Problems
By now most people working in the digital channel will have heard some of the buzz about content strategy. But unless you’ve worked on a…
Posts written by
Kim Lawless
June 15, 2011
Three things about mobile content
Last week I joined the masses of content strategists, editors, marketers, and developers who met in Chicago for WebContent 2011: Going Mobile. In a variety of ways, all of the presenters asked the question ‘what does the shift to mobile mean for working with content?’
June 2, 2011
What do we mean by ‘content’?
Back in 2007, pioneering content strategist Rachel Lovinger defined the main goal of content strategy as “to use words and data to create unambiguous content…
Check it out:
Tweetmag™
