Kyra Aylsworth Kyra Aylsworth 5 posts

Zen and the Art of Insight Generation

It’s not even really up for debate. “Insight” is one of the things we value most in the world of creative problem solving.

Planning isn’t just a phase I’m going through.

As a planner, the most intensive period for me on any project used to be in the kickoff and upfront strategic direction phase. Increasingly, and by design, I stay highly engaged throughout the creative process.

Sustainable Digital Ecosystems

I haven’t been able to stop thinking about this Ted Talk by Dan Barber I saw a while ago about a sustainable fish farm. It’s called Veta La Palma, an aquaculture farm located in Spain.

Personas and Umwelt

I was recently working on a platform redesign project for a client with a broad customer base. Their product and service offering is something that appeals to people with diverse demographics and technographics across Canada.

Is gamification the future of marketing?

If you’re reading this right now, there’s a chance you might wake up in a few years with a new job title: Chief Engagement Officer. If you’re wondering what that means, I highly recommend checking out Gabe Zichermann’s work.