It’s not even really up for debate. “Insight” is one of the things we value most in the world of creative problem solving.
As a planner, the most intensive period for me on any project used to be in the kickoff and upfront strategic direction phase. Increasingly, and by design, I stay highly engaged throughout the creative process.
I haven’t been able to stop thinking about this Ted Talk by Dan Barber I saw a while ago about a sustainable fish farm. It’s called Veta La Palma, an aquaculture farm located in Spain.
I was recently working on a platform redesign project for a client with a broad customer base. Their product and service offering is something that appeals to people with diverse demographics and technographics across Canada.
If you’re reading this right now, there’s a chance you might wake up in a few years with a new job title: Chief Engagement Officer. If you’re wondering what that means, I highly recommend checking out Gabe Zichermann’s work.