Start a conversation In the past writers wrote traditional ads for a collective broadcast, as people viewed ads together gathered around the TV or radio. Now we’re an audience of one; we surf the web in solitude, so the experience must be more of a one on one conversation.
TV: passive to active? Have our attention spans become so short that we cannot simply watch a TV show without posting our thoughts or looking up info on our phones?
Building on some industry trends we have previously noted, there are a few marketing ideas that have recently caught our attention. Useful campaigns Campaigns and apps that are inherently useful make a more impactful UX.
As we look to the new year, we’ve collected some inspiring digital marketing pieces and analyzed trends within the industry over the course of 2010. We believe that for a campaign to be successful it should have certain elements to capture a user’s attention and involve the user in an active UX.