Laurel Cole Laurel Cole 4 posts

Writing for the web: Conversation is the key

Start a conversation In the past writers wrote traditional ads for a collective broadcast, as people viewed ads together gathered around the TV or radio. Now we’re an audience of one; we surf the web in solitude, so the experience must be more of a one on one conversation.

Ideas that inspire T+L

TV: passive to active? Have our attention spans become so short that we cannot simply watch a TV show without posting our thoughts or looking up info on our phones?

Ideas that inspire T+L

Building on some industry trends we have previously noted, there are a few marketing ideas that have recently caught our attention. Useful campaigns Campaigns and apps that are inherently useful make a more impactful UX.

Ideas that inspire T+L

As we look to the new year, we’ve collected some inspiring digital marketing pieces and analyzed trends within the industry over the course of 2010. We believe that for a campaign to be successful it should have certain elements to capture a user’s attention and involve the user in an active UX.