
There’s been a buzz building on this for some time, but today, YouTube and Warner Music Group have confirmed that Warner will be posting its music videos on YouTube. The deal will see the two companies sharing the advertising revenue associated with pages where Warner content resides.
Arguably the most interesting part of the whole deal is that Warner is encouraging users to download and remix the videos. In the words of a Warner spokesman, they “want to lead by innovation” rather than litigation. That move is to be applauded, but as the Chevy Tahoe folks will tell you, user-remixed content can be a bit of a high-wire act.
A couple of questions come to mind immediately:
We’ll see how it shakes out. There’s definitely going to be a lot of ink spilled on this story.