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	<title>Comments on: The UX Fund</title>
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	<link>http://www.teehanlax.com/blog/2006/10/18/the-ux-fund/</link>
	<description>Double True!</description>
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		<title>By: Investing in UX: a stock fund &#171; MM</title>
		<link>http://www.teehanlax.com/blog/2006/10/18/the-ux-fund/comment-page-1/#comment-102932</link>
		<dc:creator>Investing in UX: a stock fund &#171; MM</dc:creator>
		<pubDate>Sun, 08 Feb 2009 05:46:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.teehanlax.com/blog/?p=122#comment-102932</guid>
		<description>[...] of customer experience to a new level of financial scrutiny. Earlier this month, they proposed a stock fund comprised of companies that value design and customer experience as a core business dri... (Similar to specialty stock funds such as &#8220;socially responsible&#8221; or from a certain [...]</description>
		<content:encoded><![CDATA[<p>[...] of customer experience to a new level of financial scrutiny. Earlier this month, they proposed a stock fund comprised of companies that value design and customer experience as a core business dri&#8230; (Similar to specialty stock funds such as &#8220;socially responsible&#8221; or from a certain [...]</p>
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		<title>By: UX Fund Goes Live: Teehan+Lax Put Their Money Where Their Mouth Is at Experience Planner</title>
		<link>http://www.teehanlax.com/blog/2006/10/18/the-ux-fund/comment-page-1/#comment-425</link>
		<dc:creator>UX Fund Goes Live: Teehan+Lax Put Their Money Where Their Mouth Is at Experience Planner</dc:creator>
		<pubDate>Thu, 02 Nov 2006 06:07:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.teehanlax.com/blog/?p=122#comment-425</guid>
		<description>[...] Over the past couple of weeks, Teehan+Lax, a user experience design and consulting firm in Toronto, engaged it&#8217;s blog readers in a conversation about which companies are giving great user experiences. The goal of the discussion was to determine which companies might comprise a &#8220;UX Fund&#8221;. After a couple of posts and a series of comments, Teehan+Lax selected the following companies for inclusion: [...]</description>
		<content:encoded><![CDATA[<p>[...] Over the past couple of weeks, Teehan+Lax, a user experience design and consulting firm in Toronto, engaged it&#8217;s blog readers in a conversation about which companies are giving great user experiences. The goal of the discussion was to determine which companies might comprise a &#8220;UX Fund&#8221;. After a couple of posts and a series of comments, Teehan+Lax selected the following companies for inclusion: [...]</p>
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		<title>By: UX Fund becomes a reality</title>
		<link>http://www.teehanlax.com/blog/2006/10/18/the-ux-fund/comment-page-1/#comment-419</link>
		<dc:creator>UX Fund becomes a reality</dc:creator>
		<pubDate>Wed, 01 Nov 2006 21:35:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.teehanlax.com/blog/?p=122#comment-419</guid>
		<description>[...] The UX Fund [...]</description>
		<content:encoded><![CDATA[<p>[...] The UX Fund [...]</p>
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		<title>By: Investing in UX: a stock fund at Matt MacQueen</title>
		<link>http://www.teehanlax.com/blog/2006/10/18/the-ux-fund/comment-page-1/#comment-400</link>
		<dc:creator>Investing in UX: a stock fund at Matt MacQueen</dc:creator>
		<pubDate>Mon, 30 Oct 2006 03:25:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.teehanlax.com/blog/?p=122#comment-400</guid>
		<description>[...] Teehan + Lax, an interactive strategy and design shop in Toronto, have taken the value of customer experience to a new level of financial scrutiny. Earlier this month, they proposed a stock fund comprised of companies that value design and customer experience as a core business drivers. (Similar to specialty stock funds such as &#8220;socially responsible&#8221; or from a certain geographic sector.) They say: Hypothesis Companies that deliver a great user experience will see it reflected in their stock price. [...]</description>
		<content:encoded><![CDATA[<p>[...] Teehan + Lax, an interactive strategy and design shop in Toronto, have taken the value of customer experience to a new level of financial scrutiny. Earlier this month, they proposed a stock fund comprised of companies that value design and customer experience as a core business drivers. (Similar to specialty stock funds such as &#8220;socially responsible&#8221; or from a certain geographic sector.) They say: Hypothesis Companies that deliver a great user experience will see it reflected in their stock price. [...]</p>
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		<title>By: UX Fund - portfolio update</title>
		<link>http://www.teehanlax.com/blog/2006/10/18/the-ux-fund/comment-page-1/#comment-381</link>
		<dc:creator>UX Fund - portfolio update</dc:creator>
		<pubDate>Tue, 24 Oct 2006 15:55:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.teehanlax.com/blog/?p=122#comment-381</guid>
		<description>[...] The UX Fund [...]</description>
		<content:encoded><![CDATA[<p>[...] The UX Fund [...]</p>
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		<title>By: Putting Your Money Where Your Mouth Is</title>
		<link>http://www.teehanlax.com/blog/2006/10/18/the-ux-fund/comment-page-1/#comment-378</link>
		<dc:creator>Putting Your Money Where Your Mouth Is</dc:creator>
		<pubDate>Tue, 24 Oct 2006 12:11:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.teehanlax.com/blog/?p=122#comment-378</guid>
		<description>[...] My favorite Toronto design shop is trying something really bold: Hypothesis: Companies that deliver a great user experience will see it reflected in their stock price. [...]</description>
		<content:encoded><![CDATA[<p>[...] My favorite Toronto design shop is trying something really bold: Hypothesis: Companies that deliver a great user experience will see it reflected in their stock price. [...]</p>
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		<title>By: Jeremy Bell</title>
		<link>http://www.teehanlax.com/blog/2006/10/18/the-ux-fund/comment-page-1/#comment-377</link>
		<dc:creator>Jeremy Bell</dc:creator>
		<pubDate>Mon, 23 Oct 2006 21:56:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.teehanlax.com/blog/?p=122#comment-377</guid>
		<description>Yeah... what he said! :)</description>
		<content:encoded><![CDATA[<p>Yeah&#8230; what he said! :)</p>
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		<title>By: Greg Bolton</title>
		<link>http://www.teehanlax.com/blog/2006/10/18/the-ux-fund/comment-page-1/#comment-364</link>
		<dc:creator>Greg Bolton</dc:creator>
		<pubDate>Fri, 20 Oct 2006 19:06:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.teehanlax.com/blog/?p=122#comment-364</guid>
		<description>Scott, allow me to give the devil his due! 

I&#039;m an owner and bought from a dealer. The overall ownership experience is, for me at least, very good overall. The coffee at the dealership isn&#039;t very good, but other than that, no real complaints. The cars show well and they&#039;ve got lots of good support materials. You also get a few little perks when you join the VW &quot;family&quot;.  

More than anything, though, I think their mothership factory in Wolfsburg makes a pretty impressive statement about how important  UX is to them. (http://autospeed.drive.com.au/cms/A_2538/article.html)

Will I be a VW owner forever? Maybe, maybe not. But they&#039;re definitely a super-legible brand, and a big part of that brand is exceptional UX.</description>
		<content:encoded><![CDATA[<p>Scott, allow me to give the devil his due! </p>
<p>I&#8217;m an owner and bought from a dealer. The overall ownership experience is, for me at least, very good overall. The coffee at the dealership isn&#8217;t very good, but other than that, no real complaints. The cars show well and they&#8217;ve got lots of good support materials. You also get a few little perks when you join the VW &#8220;family&#8221;.  </p>
<p>More than anything, though, I think their mothership factory in Wolfsburg makes a pretty impressive statement about how important  UX is to them. (<a href="http://autospeed.drive.com.au/cms/A_2538/article.html" rel="nofollow">http://autospeed.drive.com.au/cms/A_2538/article.html</a>)</p>
<p>Will I be a VW owner forever? Maybe, maybe not. But they&#8217;re definitely a super-legible brand, and a big part of that brand is exceptional UX.</p>
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		<title>By: Scott Weisbrod</title>
		<link>http://www.teehanlax.com/blog/2006/10/18/the-ux-fund/comment-page-1/#comment-363</link>
		<dc:creator>Scott Weisbrod</dc:creator>
		<pubDate>Fri, 20 Oct 2006 17:09:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.teehanlax.com/blog/?p=122#comment-363</guid>
		<description>Jeremy - regarding VW; What&#039;s the customer experience like beyond the car and their website?  What was the dealership experience like?  What was the service experience like?  I&#039;ve never owned one, so I&#039;m playing devil&#039;s advocate here more than anything else.</description>
		<content:encoded><![CDATA[<p>Jeremy &#8211; regarding VW; What&#8217;s the customer experience like beyond the car and their website?  What was the dealership experience like?  What was the service experience like?  I&#8217;ve never owned one, so I&#8217;m playing devil&#8217;s advocate here more than anything else.</p>
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		<title>By: Jeremy Bell</title>
		<link>http://www.teehanlax.com/blog/2006/10/18/the-ux-fund/comment-page-1/#comment-362</link>
		<dc:creator>Jeremy Bell</dc:creator>
		<pubDate>Fri, 20 Oct 2006 16:18:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.teehanlax.com/blog/?p=122#comment-362</guid>
		<description>Not that I have an overwhelming need to justify it&#039;s place on the list, or the fact that I&#039;m an owner myself, but if you owned a VW you&#039;d understand.  Sure, their price no longer makes them &quot;the people&#039;s car&quot;, and yeah the latest models look more like Toyota&#039;s... but I have to give them some credit.  Their vehicles are entirely designed around the user experience, and it&#039;s clear when you take at the fit, finish, and attention to detail.  The materials used in the dash, the stitching in the seats, the little button on the steering wheel that turns the lights on and off, the inset rails for the roof rack...

Beyond that, I think their website is pretty solid, and they really stepped up with the vwfeatures.com.  They totally belong on the list.</description>
		<content:encoded><![CDATA[<p>Not that I have an overwhelming need to justify it&#8217;s place on the list, or the fact that I&#8217;m an owner myself, but if you owned a VW you&#8217;d understand.  Sure, their price no longer makes them &#8220;the people&#8217;s car&#8221;, and yeah the latest models look more like Toyota&#8217;s&#8230; but I have to give them some credit.  Their vehicles are entirely designed around the user experience, and it&#8217;s clear when you take at the fit, finish, and attention to detail.  The materials used in the dash, the stitching in the seats, the little button on the steering wheel that turns the lights on and off, the inset rails for the roof rack&#8230;</p>
<p>Beyond that, I think their website is pretty solid, and they really stepped up with the vwfeatures.com.  They totally belong on the list.</p>
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