Our Blog
UX Fund – portfolio update
Oct 24
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As we close in on the final week before “launching” our UX Fund here is where our heads are at in terms of holdings:
1. Apple
2. EA (thanks Jeremy)
3. Google
4. Jet Blue
5. Nike
6. Progressive Insurance
7. RIM
8. Target
9. VW
10. ???
We’re still not sure what our last pick will be but we’re open to further suggestions.
With recently released estimate-beating earnings some of the stocks we’ll be buying will be close to 52 week highs. Regardless, we still think the theory stands.
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[…] Now they’re beginning to finalize the list, check out their picks. 1. Apple 2. EA (thanks Jeremy) 3. Google 4. Jet Blue 5. Nike 6. Progressive Insurance 7. RIM 8. Target 9. VW 10. ??? […]
Awesome idea. Putting your money where your UX philosopies are. If buying at a (potential?) market zenith seems a little daunting, you could always dollar cost average it by trickling $250/day over the course of 20 days—a pretty common method when the market is hot but you still want to get off the sidelines.
Then again it sounds like the jury may still be out on the effectiveness of dollar cost averaging vs. one big whallop of a buy.
please post updates!
Matt
I think Amazon is a good contender. While definately an innovator with a rich history, not sure they are innovating at the same rate they were a few years ago.
[…] Over the past couple of weeks, Teehan+Lax, a user experience design and consulting firm in Toronto, engaged its blog readers in a conversation about which companies are giving great user experiences. The goal of the discussion was to determine which companies might comprise a “UX Fund”. After a couple of posts and a series of comments, Teehan+Lax selected the following companies for inclusion: […]
[…] Now they’re beginning to finalize the list, check out their picks. […]