Can the blender on your kitchen counter puree an unopened can of Coke? How about a box of golf balls?

If you answered no, maybe you’re in the market for a Blendtec blender.

Check out the Will It Blend? site—equal parts YouTube and Ron Popeil, and we thought it was really smart.

Small appliances are usually sold using traditional catalogue tactics. They call out features, price-point, lifestyle, that sort of thing. This one sells blenders like a carnival barker, and it’s even more compelling to watch.

If I’m in the market for a blender, I think I want the one that I know can tear through a rake handle if need be.

Just don’t try it at home.