Great Moments in Punditry part 2

Jon Lax
Dec 20 6

So a year ago, I wrote predictions for 2006. With the year winding down, let’s see how I did.

Prediction #1

Web 2.0 will become officially misunderstood and overused as a term in the marketing community.

Reality

I hear everyone talking about 2.0 as a visual style rather than an underlying pattern. “We want that 2.0 thing, you know like a blog”. Or we hear “Oh it looks so Web 2.0”.

Everyone should read Tim O’Reilly’s definition of Web 2.0 and properly understand it before saying anything 2 dot Oh. And there is no such thing as Web 3.0.

*+1 point *

Prediction #2

Flash will become an application used primarily for video while Rich Internet Applications will favour Ajax methods for development.

Reality

All the major video sites of note are using a Flash based player. But Flash has not made its way into RIAs like AJAX has. In fact what is the highest trafficed RIA built in Flash? Does it get more traffic then, say, Hotmail (I know technically not AJAX) or Google Maps? $50 donation to charity to whoever can answer this.

Flickr’s Organize application, moved from Flash to AJAX in 2006.

*+1 point *

Prediction #3

1024×768 designs. 800×600 is dead. Let’s go big.

Reality

The switch has been made. 1024×728 or greater represents well over 70% of the global user base. Every major redesign in 2006 is using 1024 including sites like New York Times , ESPN , CNN, Yahoo have all made the switch.

*+1 point *

Prediction #4

Big fonts and headlines to go with higher resolutions.

Reality

Check. But I’ll only give myself a half point since this style has not made the mainstream.

*+½ point *

Prediction #5

As technology continues to commoditize, value moves up the stack away from hardware and software. User experience and presentation become more important than ever.

Reality

Not sure how I prove that I was right but let me put it to you this way, what was the big technology story in 2006? I can’t think of one. Was there a new technology that really changed the game?

Now were there new user experiences that changed the game? I can definately point to YouTube, LinkedIn, Digg.

*+1 point *

Prediction #6

People have predicted that third screen apps are going to take off for almost 7 years. With no standards and closed systems it still doesn’t seem likely this year we will see huge breakthroughs. More sites will support mobile browsers including devices like PSPs in 2006 but wide spread adoption won’t happen until EVDO and 3G take hold. It is worth noting that Google and Yahoo! have just released some interesting apps.

Reality

How many of you used mobile music stores or complex mobile applications? Google’s Dodgeball (a very cool app) sounds like it is on deathwatch.

According to Forrester (November 17, 2006 ‘How US Youth Use Mobile’) what do teenagers do with their cell phones?

1) Send txt msg
2) Take photos
3) Buy ring tones

What was last on their list? “Listen to Streaming Audio”.

*+1 point *

Prediction #7

Google will release a travel search product and integrate Dodgeball into a good mobile app. But they will also stumble in 2006 releasing some products that make you say, so what, like Google Base and Google Reader.

Reality

I was half right on this. First part, I was wrong, but the second part I was totally right.

Google has stumbled on a few things. They shuttered Google Base and are looking to get rid of some other products. They also ran afoul of the Chinese government and caved to censorship. While their motto may be “Do no evil” they don’t mind helping others do evil.

*+½ point *

Prediction #8

Apple will release a home media centre. However it will not have any ability to record television like TiVO. You will buy TV and movies from the iTunes Music Store on an à la carte basis. It will be more convenient than cable/satellite but it will be much more expensive.

Reality

Apple’s iTV which was announced in 2006 won’t have cable/satellite integration. Call me the Amazing Kreskin.

Wasn’t released in 2007 and won’t be more convennient out of the gate due to copyright restrictions and US only availability. Call me part right.

*+½ point *

Prediction #9

In-car systems will become hot towards the end of 2006. Satellite radio and iPod integration will allow for new content and functionality distribution to the car. However, the car industry will drag its feet, so getting factory installed systems will push into, at least, 2007.

Reality

1/2 of all new cars sport iPod integration. Also there has been an explosion of cheap GPS based Nav systgems. Location based services became very hot in 2006 and there are some great products out there.

*+1 point *

Prediction #10

Online sales will continue to set records but new e-commerce players will not come from large offline retailers but from many small players. While cheap e-commerce enablement has been around for several years, 2006 will see more niche e-commerce sites like Etsy appearing.

Reality

This did not come to fruition. While e-commerce continued to rise, we just didn’t see any serious new e-commerce players. Although on a personal note, if you analysed my e-commerce spending, I am spending less with large players and spreading my dollars over many more smaller e-commerce sites. Definately working the Long Tail in my own spending habits.

*0 points *

So by my count, I scored an *7.5/10*… now let me get the crystal ball out for 2007.

Categories: T+L News
6

Comments

Dec 20 11:56 am
Geof Harries said:

Re: Prediction #2. There are no video sites of note not using a Flash based player.

YouTube? MySpace? CBS News? I’d say those are video sites of note.

Dec 20 12:04 pm
Jon Lax said:

Sorry the double negative is confusing… I meant that all major video sites are using a flash based player. I have edited the post to be clearer.

Dec 20 2:18 pm
Geof Harries said:

Jon, that’s a lot clearer and now I agree with you.

How could anyone predict that the Flash player for video would have blown up as much as it has in the past year and a half? The approach is so pervasive across the web today and will continue to make significant gains.

I believe 2007 will be a different story for RIA compared to 2006. With the release of Vista/WPF and Adobe launching Apollo, desktop/web hybrids will have the potential to truly break into the mainstream. Baby steps perhaps, but that’s how Flash Video started too.

Dec 20 2:58 pm
Jonathan Nicol said:

As the author of the article linked two from your ‘reality’ section of prediction #1, I just want to defend my position. I make it fairly clear in my article that Web 2.0 cannot be defined according to any visual criteria, and also provide a link from my article to Tim O’Reilly’s definition, for those who are interested. The purpose of my article was to highlight visual approaches common to Web 2.0 sites, and suggest they ways in which they answer Web 2.0’s unique communication challenges.

However, I agree that many people are unable (or unwilling) to see Web 2.0 as anything more than a visual style, which is sad.

That small niggle aside, I really enjoyed your post!

Geof: I’m not going to hold my breath where WPF is concerned. I agree it looks very promising, but it only runs on Windows. And (without a lot of bothersome downloads and jiggery pokery) only on Vista. So I don’t think it’s likely to blow up in 2007, if ever.

As for Apollo – it’s really more of a desktop application isn’t it? “Apollo applications are installed like any other application on a user’s computer. The user downloads a cross-platform installation file, and double clicks it which starts the install process.” Why would users bother, when they can get instant results in a web browser…

Dec 20 4:32 pm
Geof Harries said:

Why would users bother, when they can get instant results in a web browser?

I guess it comes down to the target market. Many people still view the browser as the place to check email, read the news or book a ticket. Building a spreadsheet, modifying a document or create a PDF are more comfortably done offline. Apollo closes the gap and it’s cross-platform.

Personally, I think browser-based delivery is on its way out. Not any time soon, but the notion of the Internet

Dec 20 4:34 pm
Geof Harries said:

** I guess Wordpress doesn’t like quotation marks, so I’m duplicating..

Why would users bother, when they can get instant results in a web browser?

I guess it comes down to the target market. Many people still view the browser as the place to check email, read the news or book a ticket. Building a spreadsheet, modifying a document or create a PDF are more comfortably and securely done offline. Apollo closes that mental gap and it is cross-platform.

Personally, I think browser-based delivery is on its way out. Not any time soon, but the notion of the Internet – in there – will eventually be replaced by the Internet everywhere.

Users will of course eventually decide for themselves.

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