TechCrunch feels the same way about NetFlix

Netflix’s earnings were actually pretty solid this quarter, and I think the new online movie viewing thing could be really huge. This article talks about a lot of experiential factors that blockbuster is failing the grade on.

If Netflix can keep on innovating while continuing to nail the basics of great consumer experience (apparently their customer satisfaction ratings are higher than Apple’s or Amazon’s), I’d still say that the company fits the profile and is a valid test of our UX fund theory.