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A “Massive” Change

If Obama didn’t have the youth vote down already, he knows where to reach them. Billboards urging gamers to vote early, and “vote for change”, have recently made appearances in a few video games, most notably in Burnout Paradise for Xbox 360.

While in-game advertising is not a new tactic, it’s certainly on the rare side for presidential campaigns. I say kudos to Obama, for recognizing in-game as a fruitful and growing medium. This isn’t the Obama camp’s first time saying, “yes we can” to new media, he’s a regular Twitter contributor, has launched a successful mobile campaign, and even an app for the iPhone.

Kate Bowen More posts by Kate Bowen