If Obama didn’t have the youth vote down already, he knows where to reach them. Billboards urging gamers to vote early, and “vote for change”, have recently made appearances in a few video games, most notably in Burnout Paradise for Xbox 360.
While in-game advertising is not a new tactic, it’s certainly on the rare side for presidential campaigns. I say kudos to Obama, for recognizing in-game as a fruitful and growing medium. This isn’t the Obama camp’s first time saying, “yes we can” to new media, he’s a regular Twitter contributor, has launched a successful mobile campaign, and even an app for the iPhone.