May 26, 2011
Writing for the web: Conversation is the key
Start a conversation In the past writers wrote traditional ads for a collective broadcast, as people viewed ads together gathered around the TV or radio….
advertising archive
April 14, 2011
Ideas that inspire T+L
TV: passive to active? Have our attention spans become so short that we cannot simply watch a TV show without posting our thoughts or looking…
November 26, 2010
The Digital Brief
For the past few months we’ve been discussing the role of the brief when it comes to digital marketing programs. We found that traditional creative…
July 21, 2010
Setting the stage for Old Spice to own the Internet
A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various…
July 16, 2010
How To Spice Up Your Marketing
Over the last few weeks I’ve received a lot of feedback on our move to an Adaptive Marketing approach. One of the recurring questions has…
June 14, 2010
The Practice of Adaptive Marketing
Since I posted our announcement about the Programs Group moving to an Adaptive Marketing approach there’s been a lot of curiosity and spirited discussion. My…
June 3, 2010
Adaptive Marketing
Many of us entered the interactive industry because it was fast-paced, exciting and highly innovative. We saw an opportunity to help change the way business…
April 22, 2010
MIXX: DOOH, Mobile and Social Influence
A few weeks ago I participated in a panel discussion at the IAB Canada MIXX event held in Toronto. The theme for the conference was…
April 8, 2010
iAd — A New Benchmark For Mobile Advertising
Apple has just announced iAd, their new mobile advertising platform and needless to say, everyone here at Teehan+Lax is very very excited. Details are sparse…
Check it out:
Tweetmag™
