July 21, 2010
Setting the stage for Old Spice to own the Internet
A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various…
Business archive
May 6, 2010
Tiered value-based pricing
Imagine that you were commissioning the development of a new home for you and your family. What would you look for in a bid from…
April 14, 2010
Lower the cost of failure
A while back I gave a talk on why UX was so difficult to do in the enterprise. I spoke about the empty box problem…
March 23, 2010
Why we are getting rid of our hourly rate
Like everyone in advertising and digital marketing we are taught that our business is based on an accounting principle known as cost plus. Take all…
February 10, 2010
Managing your corporate reputation in a 2.0 world: presentation
I had the pleasure of speaking at the Acuity Forums “Executing Social Media” conference today in Toronto about corporate reputations in our hyper-digital age (aka…
December 15, 2009
Stand up and be counted
At this weekend’s Digital Media Camp one of the most interesting topics was proposed by Justin Kozuch of Refresh Events. He asked what, as a…
March 24, 2009
Twitter Business
Talk to anyone in marketing these days and they seem to be saying the same thing, “how can we leverage Twitter”. It feels like the…
October 21, 2008
Shipping an Empty Box – UX in the Enterprise
Here is the script of the presentation I gave last night at Refresh Events in Toronto. In 1980 IBM executives met to determine how they…
May 1, 2008
Size Does Matter
Design Director for NYTimes.com, Khoi Vinh, speaks his mind on why small, focused design shops produce better work than their larger counterparts. Well we couldn’t…
April 4, 2008
It’s Us or The Bus
“Air Canada: for $35, we’ll let you talk to customer-service reps who can actually help you with a cancelled flight”:http://www.boingboing.net/2008/04/04/air-canada-for-35-we.html In what alternate universe does…
March 12, 2008
Who owns Social Media?
Recently, “Digg hired Allen & Co.”:http://venturebeat.com/2007/12/17/source-digg-hires-bank-hoping-to-sell-for-300-million-or-more/ to “explore its options” which is how Investment Bankers say “for sale”. For a site like Digg it is…
February 28, 2008
37Signals unapologetic not arrogant
Photo from “ArsTechnica”:http://arstechnica.com/journals/apple.ars/2006/10/20/5691 “37Signals”:http://www.37signals.com is profiled in this “month’s Wired”:http://www.wired.com/techbiz/media/magazine/16-03/mf_signals. It paints a picture of some very talented and intelligent people who come across as…
Check it out:
Tweetmag™
