October 13, 2011
How Content Strategy Solves 3 Project Problems
By now most people working in the digital channel will have heard some of the buzz about content strategy. But unless you’ve worked on a…
Content strategy archive
July 19, 2011
Personas and Umwelt
I was recently working on a platform redesign project for a client with a broad customer base. Their product and service offering is something that…
June 15, 2011
Three things about mobile content
Last week I joined the masses of content strategists, editors, marketers, and developers who met in Chicago for WebContent 2011: Going Mobile. In a variety of ways, all of the presenters asked the question ‘what does the shift to mobile mean for working with content?’
June 2, 2011
What do we mean by ‘content’?
Back in 2007, pioneering content strategist Rachel Lovinger defined the main goal of content strategy as “to use words and data to create unambiguous content…
November 22, 2010
Interaction Design is the new Art Direction?
Earlier this month at the RGD DesignThinkers conference here in Toronto, I checked out a talk by Khoi Vinh, former Design Director of the New…
August 3, 2010
Should you play it safe with location-based social networks?
Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US population is currently…
July 21, 2010
Setting the stage for Old Spice to own the Internet
A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various…
June 8, 2010
Developing Digital/Social Personas to Start your Social Strategy
As the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media. A common theme…
March 17, 2010
Modelling Content Strategy with Content Flow Diagrams
Content Strategy has recently emerged as “the next big thing” for digital designers and marketers. More than ever, businesses and brands are seeking to provide…
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