July 19, 2011
Personas and Umwelt
I was recently working on a platform redesign project for a client with a broad customer base. Their product and service offering is something that…
Digital Persona archive
June 8, 2010
Developing Digital/Social Personas to Start your Social Strategy
As the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media. A common theme…
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