January 18, 2012
No screen left behind: Creating a digital experience for multiple devices
When creating a web site for multiple screens and devices, many options need to be explored to determine how to create the best web experience…
Industry trends archive
April 14, 2011
Ideas that inspire T+L
TV: passive to active? Have our attention spans become so short that we cannot simply watch a TV show without posting our thoughts or looking…
March 22, 2011
Can the mobile wallet beat the hype?
Depending on your level of involvement in the digital industry, you might not have heard of near field communication (NFC) or you’ve heard so much…
February 14, 2011
Ideas that inspire T+L
Building on some industry trends we have previously noted, there are a few marketing ideas that have recently caught our attention. Useful campaigns Campaigns and…
December 30, 2010
Our Crude Social Media
Have you ever wished there was a mute button on Twitter? Or a way to focus on your real life social network in Facebook? What…
August 3, 2010
Should you play it safe with location-based social networks?
Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US population is currently…
July 16, 2010
How To Spice Up Your Marketing
Over the last few weeks I’ve received a lot of feedback on our move to an Adaptive Marketing approach. One of the recurring questions has…
June 3, 2010
Adaptive Marketing
Many of us entered the interactive industry because it was fast-paced, exciting and highly innovative. We saw an opportunity to help change the way business…
May 6, 2010
Tiered value-based pricing
Imagine that you were commissioning the development of a new home for you and your family. What would you look for in a bid from…
April 26, 2010
The Physical Internet
It’s really nothing that new. Companies like FedEx have been connecting physical things to the web for years. Most of the examples are similar though…
April 22, 2010
MIXX: DOOH, Mobile and Social Influence
A few weeks ago I participated in a panel discussion at the IAB Canada MIXX event held in Toronto. The theme for the conference was…
March 31, 2010
Location, Location, Location
Cross-posted from the Applied Arts Wire, Image c/o Steve Rhodes. Location-based mobile services (such as Gowalla, Foursquare and the recently launched Check In) are all…
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