Teehan+Lax » Jargon Watch http://www.teehanlax.com We define and design custom experiences in the digital channel Fri, 20 Jan 2012 16:51:10 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Engagement [Jargon Watch] http://www.teehanlax.com/blog/engagement-jargon-watch/ http://www.teehanlax.com/blog/engagement-jargon-watch/#comments Mon, 25 Feb 2008 21:30:32 +0000 Jon Lax http://www.teehanlax.com/blog/?p=352 Buzzword Bingo Card

A new word for your buzz word bingo.

Engagement – Instead of measuring clicks or impressions, engagement mapping aims to track how many times a person comes across an ad on the Web, and correlate that to actions taken down the line.

“[from techcrunch]“:http://www.techcrunch.com/2008/02/25/microsoft-tells-advertisers-engagement-is-more-important-than-clicks-but-is-vague-on-details/

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