May 26, 2011
Writing for the web: Conversation is the key
Start a conversation In the past writers wrote traditional ads for a collective broadcast, as people viewed ads together gathered around the TV or radio….
Marketing archive
April 14, 2011
Ideas that inspire T+L
TV: passive to active? Have our attention spans become so short that we cannot simply watch a TV show without posting our thoughts or looking…
February 14, 2011
Ideas that inspire T+L
Building on some industry trends we have previously noted, there are a few marketing ideas that have recently caught our attention. Useful campaigns Campaigns and…
December 1, 2010
Is gamification the future of marketing?
If you’re reading this right now, there’s a chance you might wake up in a few years with a new job title: Chief Engagement Officer….
August 3, 2010
Should you play it safe with location-based social networks?
Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US population is currently…
July 21, 2010
Setting the stage for Old Spice to own the Internet
A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various…
July 16, 2010
How To Spice Up Your Marketing
Over the last few weeks I’ve received a lot of feedback on our move to an Adaptive Marketing approach. One of the recurring questions has…
June 14, 2010
The Practice of Adaptive Marketing
Since I posted our announcement about the Programs Group moving to an Adaptive Marketing approach there’s been a lot of curiosity and spirited discussion. My…
June 8, 2010
Developing Digital/Social Personas to Start your Social Strategy
As the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media. A common theme…
June 3, 2010
Adaptive Marketing
Many of us entered the interactive industry because it was fast-paced, exciting and highly innovative. We saw an opportunity to help change the way business…
April 6, 2010
Speaking at SMX Toronto
I’ll be on a panel at SMX Toronto this Friday: Search and Social – Insight and Inspiration. The panel will be moderated by Alexa Clark…
March 29, 2010
Facebook and Google and Traffic, Oh My!
The Internet is a buzz with the news that Facebook has surpassed Google in the number of visits per week. The social sphere is hailing…
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