Marketing archive

October 4, 2006

Does the King have game?

As the spend on advertising in video games continues to grow, it was inevitable that something like this was coming. Burger King and Microsoft yesterday…

July 25, 2006

D’oh

I love using the self-checkout kiosks at my supermarket. If you only have a few items they are quicker than waiting for a teller. Apparently…

July 14, 2006

Give me a break

This is a “fascinating article”:http://www.post-gazette.com/pg/06187/703844-28.stm on how Kit Kat tried to introduce new flavors and overall sales declined 18%. The article blames the failure on…

June 19, 2006

TV pricing as a utility

DirectTV is offering a new package called “Titanium”:http://titanium.directv.com/. For $7500 a year you get everything on DirectTV… EVERYTHING. No restrictions, no pay per use fees….

June 15, 2006

Great minds think alike

“Someone”:http://www.scottweisbrod.com sent us this link about former Razorfish execs starting a company called Bond Partners. Quote from article: “…plan on running the new venture more…