October 13, 2011
How Content Strategy Solves 3 Project Problems
By now most people working in the digital channel will have heard some of the buzz about content strategy. But unless you’ve worked on a…
methodology archive
March 4, 2011
How to Design Pixel Perfect Photoshop Files for iOS Apps
Here’s a quick Photoshop setup that helps us make better design decisions when designing for iOS devices. The primary thing to keep in mind here…
July 16, 2010
How To Spice Up Your Marketing
Over the last few weeks I’ve received a lot of feedback on our move to an Adaptive Marketing approach. One of the recurring questions has…
June 14, 2010
The Practice of Adaptive Marketing
Since I posted our announcement about the Programs Group moving to an Adaptive Marketing approach there’s been a lot of curiosity and spirited discussion. My…
June 8, 2010
Developing Digital/Social Personas to Start your Social Strategy
As the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media. A common theme…
March 17, 2010
Modelling Content Strategy with Content Flow Diagrams
Content Strategy has recently emerged as “the next big thing” for digital designers and marketers. More than ever, businesses and brands are seeking to provide…
January 20, 2010
The Art & Science of Evidence-Based Design
Last year, I gave a presentation at MeshU that took a behind the scenes look at how we arrive at design decisions. We’ve since taken…
November 21, 2008
CanUX Day 2, Part 1: Sketchboards
Last year, when Brandon essayed about Sketchboards on the Adaptive Path blog, Derek and I became instant fans. Since then we’ve played around with variations…
November 18, 2008
CanUX Day 1, Part 2: Swimlanes
Swimlanes is an early-process documentation method created by Yvone Shek and the folks at nForm. As the image above demonstrates (here’s a closer look), multiple…
October 14, 2008
Microsoft Talk @ ToRCHI
Had the opportunity to attend this month’s Torchi event, featuring two guests from Microsoft. Lisa Anderson, MS Surface User Experience Director, talked about the fundamental…
September 9, 2008
Design with perspective
ALA’s Indi Young writes about stepping out of your problem-solver shoes and into the actual shoes of your problem-facer. Thinking from the potential customer’s perspective…
January 3, 2008
Rethinking user testing
Expanding the horizons and expanding the parameters, Expanding the rhymes of sucker MC amateurs ~ The Beastie Boys, The Sounds of Science, 1989 I’ve always…
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