Mobile archive

June 15, 2011

Three things about mobile content

Last week I joined the masses of content strategists, editors, marketers, and developers who met in Chicago for WebContent 2011: Going Mobile. In a variety of ways, all of the presenters asked the question ‘what does the shift to mobile mean for working with content?’

April 14, 2011

Ideas that inspire T+L

TV: passive to active? Have our attention spans become so short that we cannot simply watch a TV show without posting our thoughts or looking…

February 14, 2011

Ideas that inspire T+L

Building on some industry trends we have previously noted, there are a few marketing ideas that have recently caught our attention. Useful campaigns Campaigns and…