April 21, 2006
Feel the pain
We’re excited to let you know that in the next few weeks we’re going to be releasing a product. We’re not going to reveal what…
Newsletter archive
March 15, 2006
ROI on experience
For the past few years many agencies and clients have struggled with equating their online and offline activities to return on investment. The natural inclination…
February 15, 2006
5 years ago
Lately, when we are speaking at conferences or talking to clients we find ourselves saying “We couldn’t do this 5 years ago”. Often it’s in…
January 17, 2006
Great moments in punditry
Happy New Year. It’s always fun at the beginning of the year to try and predict what the coming year will bring. Here are a…
December 15, 2005
The bubble is back
!/img/blog/pets.jpg! For our last email of the year we wanted to take a moment and reflect on 2005. It has been an interesting year. There…
November 23, 2005
Single round review
When working on client projects you allow for a series of review and revision cycles. The idea is to give clients and agencies a controlled…
October 25, 2005
Consumption patterns for portable video
!/img/blog/av400.jpg! Last year at “CES”:http://www.cesweb.org/ everyone was talking about portable media players. While getting a demo from “Archos”:http://www.archos.com/ I couldn’t get past one nagging question,…
September 20, 2005
To test or not to test?
We’ve become increasingly disillusioned with user testing. User testing involves putting screens or prototypes in front of users in a test lab and watching the…
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