October 13, 2011
How Content Strategy Solves 3 Project Problems
By now most people working in the digital channel will have heard some of the buzz about content strategy. But unless you’ve worked on a…
process archive
July 19, 2011
Personas and Umwelt
I was recently working on a platform redesign project for a client with a broad customer base. Their product and service offering is something that…
March 9, 2011
Designing Faster with a Baseline Grid
Lately, grids have become the ultimate obsession of designers and design writers. Hundreds — not to say thousands — of articles, tutorials, books and websites…
November 26, 2010
The Digital Brief
For the past few months we’ve been discussing the role of the brief when it comes to digital marketing programs. We found that traditional creative…
June 14, 2010
The Practice of Adaptive Marketing
Since I posted our announcement about the Programs Group moving to an Adaptive Marketing approach there’s been a lot of curiosity and spirited discussion. My…
May 13, 2010
Live and dead documentation
There are 2 kinds of documentation we often generate inside of an upfront strategy/IA process. Live documentation is any artifact we use to express design…
March 17, 2010
Modelling Content Strategy with Content Flow Diagrams
Content Strategy has recently emerged as “the next big thing” for digital designers and marketers. More than ever, businesses and brands are seeking to provide…
January 20, 2010
The Art & Science of Evidence-Based Design
Last year, I gave a presentation at MeshU that took a behind the scenes look at how we arrive at design decisions. We’ve since taken…
November 21, 2008
CanUX Day 2, Part 1: Sketchboards
Last year, when Brandon essayed about Sketchboards on the Adaptive Path blog, Derek and I became instant fans. Since then we’ve played around with variations…
November 20, 2008
CanUX Day 1, Part 3: Five Sketches (Or Else)
I’m going to forego summarizing this one, since for me the topic of sketching was developed more fully in the next couple of sessions. (I’m…
November 18, 2008
CanUX Day 1, Part 2: Swimlanes
Swimlanes is an early-process documentation method created by Yvone Shek and the folks at nForm. As the image above demonstrates (here’s a closer look), multiple…
October 21, 2008
Shipping an Empty Box – UX in the Enterprise
Here is the script of the presentation I gave last night at Refresh Events in Toronto. In 1980 IBM executives met to determine how they…
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