October 12, 2011
Social Engagement: Go Beyond Facebook and Twitter
Here at T+L we believe that a brand’s online presence and activity should always be both useable and useful to its customers. This rule applies…
Social media archive
May 26, 2011
Writing for the web: Conversation is the key
Start a conversation In the past writers wrote traditional ads for a collective broadcast, as people viewed ads together gathered around the TV or radio….
April 14, 2011
Ideas that inspire T+L
TV: passive to active? Have our attention spans become so short that we cannot simply watch a TV show without posting our thoughts or looking…
February 14, 2011
Ideas that inspire T+L
Building on some industry trends we have previously noted, there are a few marketing ideas that have recently caught our attention. Useful campaigns Campaigns and…
December 30, 2010
Our Crude Social Media
Have you ever wished there was a mute button on Twitter? Or a way to focus on your real life social network in Facebook? What…
August 3, 2010
Should you play it safe with location-based social networks?
Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US population is currently…
July 21, 2010
Setting the stage for Old Spice to own the Internet
A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various…
June 8, 2010
Developing Digital/Social Personas to Start your Social Strategy
As the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media. A common theme…
April 22, 2010
MIXX: DOOH, Mobile and Social Influence
A few weeks ago I participated in a panel discussion at the IAB Canada MIXX event held in Toronto. The theme for the conference was…
April 6, 2010
Speaking at SMX Toronto
I’ll be on a panel at SMX Toronto this Friday: Search and Social – Insight and Inspiration. The panel will be moderated by Alexa Clark…
March 31, 2010
Location, Location, Location
Cross-posted from the Applied Arts Wire, Image c/o Steve Rhodes. Location-based mobile services (such as Gowalla, Foursquare and the recently launched Check In) are all…
March 29, 2010
Facebook and Google and Traffic, Oh My!
The Internet is a buzz with the news that Facebook has surpassed Google in the number of visits per week. The social sphere is hailing…
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