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CMA Conference [Oct 29]

I will be moderating a panel at the CMA Digital Marketing Conference in Toronto.

Beyond Gimmicks: Why Behavior-Changing Experiences Will Rule in a Fragmented, Digital Age
Jon Lax, Partner, teehan & lax

Michael Anton Dila, Partner, Torch Partnership
Tamera Kremer, Founder, Wildfire Strategic Marketing
Lisa Charters, S.V.P Director Digital, Random House of Canada
Christopher Thompson, Associate Vice-President, Online and Interrelated Business, Canadian Tire

Time and attention starved consumers, users and even social media participants are becoming wary of thinly-veiled disguises at getting them to help make something go viral. What’s a marketer to do? Our panel will discuss alternatives to buzz marketing and dig into why it’s so important to provide value in an increasingly fragmented world where people can forget about your brand and why it matters in a nanosecond.

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