A new word for your buzz word bingo.
Engagement – Instead of measuring clicks or impressions, engagement mapping aims to track how many times a person comes across an ad on the Web, and correlate that to actions taken down the line.
A new word for your buzz word bingo.
Engagement – Instead of measuring clicks or impressions, engagement mapping aims to track how many times a person comes across an ad on the Web, and correlate that to actions taken down the line.
More posts by Jon Lax