A new word for your buzz word bingo.
Engagement – Instead of measuring clicks or impressions, engagement mapping aims to track how many times a person comes across an ad on the Web, and correlate that to actions taken down the line.
“[from techcrunch]“:http://www.techcrunch.com/2008/02/25/microsoft-tells-advertisers-engagement-is-more-important-than-clicks-but-is-vague-on-details/
written by Jon Lax
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