A friend sent me an article from the Gibson site and I was blown away.
It’s a great product site which organizes a lot of information really well and actually compiles all their microsites in one place (sounds like a no-brainer, but it doesn’t happen nearly often enough).
On top of that, it also has a remarkably rich Lifestyle component featuring some deep, engaging journalism.
Many companies have talked the talk about branded content. Gibson is walking the walk. Really great.