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Google’s Big Mistake

Google has announced that it will begin to serve TV ads.

It makes sense that Google would continue to extend the expertise and disruptive innovation its brought to the Internet to TV, but I think this is a big mistake for Google.

Google created AdWords as a way to monetize what was their core business and corporate mission.

Google’s mission is to organize the world’s information and make it universally accessible and useful.

Ventures into radio and TV advertising delivery infrastructure do nothing to help them achieve this vision.

Many have noted that Google’s business is advertising. They only make the world’s information universally accessible so they can slap some AdWords against it.

Jon Lax More posts by Jon Lax