Quote from article:
“…plan on running the new venture more like a law firm than a typical ad agency or consulting company… Fancying Bond more of a consulting company than an ad or marketing agency, Orensten said the company will focus on ‘experience design.’ “
This is the exactly what we’ve been doing since 2002. Our model was based on a law firm structure. We only have two titles here, partners and associates. A partner always works on a client’s business (sometimes multiple partners will work on a single project).
This model allows us to be involved in the work and not obscure it through levels of agency hierarchy.
Good to see that others are thinking the same way.