We make things. You, reading this, make things; directly or indirectly. We work to make and support things.
It’s not even really up for debate. “Insight” is one of the things we value most in the world of creative problem solving.
Waterfall. Agile. Lean. Extreme. Kanban. If you think I’m naming new exercise fads, you’d be wrong. These are just a handful of different Project Management methodologies and processes.
At Teehan+Lax, we’ve been working on a project called Krush for several months now. Krush is an interesting application from an iOS architectural standpoint because it touches on a lot of common areas that iOS newcomers have questions about.
Oftentimes, the word “design” is seen as being synonymous with “appearance.” It is with this mentality that many companies run their businesses – separating design (or appearance) from development (functionality). However, in the world of interactive and web design, functionality plays an equally significant role in the design process.
As a planner, the most intensive period for me on any project used to be in the kickoff and upfront strategic direction phase. Increasingly, and by design, I stay highly engaged throughout the creative process.
Developers. They’re logicians, mathematicians, forecasters and teachers all wrapped up in one kick-ass co-worker. They live, work and play on digital’s frontline, and are pivotal partners in the creative development process; partners that, if included early on, can greatly enhance your chances of creating and executing an idea that will be successful in the digital space.
When you're starting to design a new product, or redesigning an existing one, the most important thing you can do is validate that the problem you are trying to solve is meaningful, important, and shared by a large enough group of people that a solution is likely to succeed in the market. However, there are two significant challenges to overcome.
I was asked today if I thought I was doing my best work. “Best work?”, I thought, “what does that even mean?” I feel that, at Teehan+Lax, I’m encouraged to do the best work I’m capable of in the moment and to expand those capabilities so I can do even better work tomorrow.
Last week, I gave a talk at FITC SCREENS discussing GitHub for Designers. You can find the slides here.
I started working at Teehan+Lax a year ago. I am often reminded by Dave Gillis, one of the partners here, of something I said shortly before I was hired: "Any good Planner or Strategist worth their salt can look at a complex problem, go away for a month, dig up some insights, and craft a compelling argument around why we should build a certain set of tactics to solve it.
If you have worked in a creative discipline long enough, you have no doubt had to deal with a project that didn't turn out the way you hoped. There are many reasons why expectations and outcomes can become misaligned: poor client/agency communication, unable to reach consensus on key decisions, blown timelines, losing sight of the objective, spending too much time focusing on the wrong things, etc.