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I wish we could sell NFLX

I instantly regretted adding NFLX to our UX Fund. NFLX is a company that has stopped innovating. Not long after adding them I watched CEO Reed Hastings on 60 Minutes, give one of the most uninspired interviews. When Lesley Stahl questioned him about the future of NFLX he didn’t have much to say. I knew we had made a mistake.

Blockbuster has managed to jump ahead of them with their Total Access program by allowing customers to use mail and in-store returns so they don’t have to wait for new releases.

Literally from the day we bought NFLX, Blockbuster has outperformed and out innovated.

BBI vs NFLX

We made a mistake adding NFLX. With the addition of Apple’s iTV making it even easier to get downloads to the television, NFLX needs to start innovating.

Jon Lax More posts by Jon Lax