Back to blog

Jonathan Ive in Business Week


Businessweek has published a lead story on Jonathan Ive, head of Apple’s design team. I thought this was interesting:

“Ive invests his design dollars in state-of-the-art prototyping equipment, not large numbers of people. And his design process revolves around intense iteration — making and remaking models to visualize new concepts.”

Jon Lax More posts by Jon Lax