Teehan+Lax is pleased to announce that we’ve signed on with New Balance Canada as its digital agency. From its origins in the early 1900′s, New Balance has become a leading global athletic products company, enjoying truly explosive growth over the last two decades.
Our first task is to create the company’s first-ever Canadian site as part of an effort to establish a uniquely Canadian voice for the storied brand. While we can’t say too much about the project just yet, we can tell you that we’re confident it will be a great resource for runners across the nation.
“When I joined New Balance earlier this year, my first goal was to establish a relationship with a digital agency,” says Todd Hummel, Marketing Manager at New Balance Canada. “My own background is in the digital channel, and I really believe it should have a leadership role. The first agency I talked to was Teehan+Lax. They’re easy to work with, they’re quick and agile, and they give me direct access to the entire team, including a partner. I have total confidence in their creative and strategic abilities. We’re going to do some amazing work together, and we’re going to have a lot of fun doing it.”
We couldn’t agree more. Stay tuned.