Tessa Wegert at ClickZ wrote a great review of one of our most recent projects, the TELUS MyFaves Fishbowl. And if I may say, it’s a fantastic piece.
It may be too early for us to identify best practices regarding this form of social network marketing, but this fun and fitting application would surely make the cut. From concept to ad buy, it’s a prime example of how social sites can be effectively used to go beyond branding to increase awareness of — and interest in — a new product.
If you haven’t yet experienced the MyFaves Fishbowl, you can build your own at telusmobility.com or, log into Facebook and build it there. Here’s ours. And ClickZ, thanks again for the kind words. You’ll always be one of our faves.