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Outsourcing your advertising

I found this ad online. This is the ad, there was no animation, just this frame.

Ford

Kids, this is what happens when you outsource your online advertising.

* Notice the misalignment on the “Learn More” button.
* The line spacing, or lack of, is atrocious
* What’s with the motion blur on a parked car?
* The crunchy pixelation by the Ford logo in the upper right.

Ford would never accept a print or TV ad that looked like this. Why is it acceptable to do it online?

At one time quality was job 1 at Ford. Apparently no more.

UPDATE: We think that this may be a backup GIF for a Flash ad. Still no excuse.

Jon Lax More posts by Jon Lax