Imagine that you were commissioning the development of a new home for you and your family. What would you look for in a bid from a contractor?
Now that we've had a few weeks to put the iPad through its paces, it's moved from being a novel new gadget to something that I use every day. The number one question I get when people find out I have an iPad is - what do you actually use it for?
It's really nothing that new. Companies like FedEx have been connecting physical things to the web for years.
A few weeks ago I participated in a panel discussion at the IAB Canada MIXX event held in Toronto. The theme for the conference was emerging platforms and the opportunity we have to create truly innovative marketing in Canada.
A while back I gave a talk on why UX was so difficult to do in the enterprise. I spoke about the empty box problem being a critical factor in determining a company's ability to do great UX.
Apple has just announced iAd, their new mobile advertising platform and needless to say, everyone here at Teehan+Lax is very very excited. Details are sparse at the moment, but Apple has described iAd as an intersection between Emotion + Interactivity...
While Apple won't be blessing Canada with the iPad until later this month, that hasn't stopped some of us from crossing the border and heading directly to the nearest Apple Store. I didn't take the road trip myself, however I was the beneficiary of one and over the past 2 days, I've been using my iPad quite frequently (in fact, most of this post was written using the Wordpress App).
I'll be on a panel at SMX Toronto this Friday: Search and Social - Insight and Inspiration. The panel will be moderated by Alexa Clark and feature a cross-section of smart folks - Leona Hobbs from Social Media Group, Jeff Quipp of Search Engine People and Ilya Grigorik from Postrank.
Cross-posted from the Applied Arts Wire, Image c/o Steve Rhodes. Location-based mobile services (such as Gowalla, Foursquare and the recently launched Check In) are all the rage in the social media sphere these days, and I participate in one of them, Foursquare, to keep track of my buddies around town and on occasion get a good tip on a restaurant or bar I haven't been to or a discount for being the "Mayor" somewhere.
The Internet is a buzz with the news that Facebook has surpassed Google in the number of visits per week. The social sphere is hailing the news as another reason social trumps "traditional", in all respects, including "traditional" digital.
Living in a big urban centre can have its ups and downs. While you may live within a few hundred metres of a full-stocked grocery store, depending on your neighbourhood, you can easily find yourself faced with a 20 to 30 minute walk.
Like everyone in advertising and digital marketing we are taught that our business is based on an accounting principle known as cost plus. Take all your costs (salaries + overhead) and add your profit.