A few weeks ago I participated in a panel discussion at the IAB Canada MIXX event held in Toronto. The theme for the conference was emerging platforms and the opportunity we have to create truly innovative marketing in Canada.
A while back I gave a talk on why UX was so difficult to do in the enterprise. I spoke about the empty box problem being a critical factor in determining a company's ability to do great UX.
Apple has just announced iAd, their new mobile advertising platform and needless to say, everyone here at Teehan+Lax is very very excited. Details are sparse at the moment, but Apple has described iAd as an intersection between Emotion + Interactivity...
While Apple won't be blessing Canada with the iPad until later this month, that hasn't stopped some of us from crossing the border and heading directly to the nearest Apple Store. I didn't take the road trip myself, however I was the beneficiary of one and over the past 2 days, I've been using my iPad quite frequently (in fact, most of this post was written using the Wordpress App).
I'll be on a panel at SMX Toronto this Friday: Search and Social - Insight and Inspiration. The panel will be moderated by Alexa Clark and feature a cross-section of smart folks - Leona Hobbs from Social Media Group, Jeff Quipp of Search Engine People and Ilya Grigorik from Postrank.
Cross-posted from the Applied Arts Wire, Image c/o Steve Rhodes. Location-based mobile services (such as Gowalla, Foursquare and the recently launched Check In) are all the rage in the social media sphere these days, and I participate in one of them, Foursquare, to keep track of my buddies around town and on occasion get a good tip on a restaurant or bar I haven't been to or a discount for being the "Mayor" somewhere.
The Internet is a buzz with the news that Facebook has surpassed Google in the number of visits per week. The social sphere is hailing the news as another reason social trumps "traditional", in all respects, including "traditional" digital.
Living in a big urban centre can have its ups and downs. While you may live within a few hundred metres of a full-stocked grocery store, depending on your neighbourhood, you can easily find yourself faced with a 20 to 30 minute walk.
Like everyone in advertising and digital marketing we are taught that our business is based on an accounting principle known as cost plus. Take all your costs (salaries + overhead) and add your profit.
Between the dozens of panels, talks and conversations that happen every day during South by Southwest (SXSW) and the ensuing parties and networking opportunities each night, there was quite a bit to take in in Austin last week. Yesterday I shared some of the highlights and trends that I observed at SXSW 2010, but for me the real reason for attending SXSW is having the opportunity to hear some truly inspiring and fascinating people who work in Design speak in person.
I'm fresh off the plane from South by Southwest (SXSW) Interactive 2010 and still reeling from some of the amazing people I connected with and talks I checked out in Austin, so I thought I'd share some of my thoughts of some of the top trends and highlights of SXSW this year. This year saw a record number of attendees – I heard as many as 17,000 (a 50% increase over last year's 11,000) and you could see the difference everywhere.
Content Strategy has recently emerged as "the next big thing" for digital designers and marketers. More than ever, businesses and brands are seeking to provide utility to customers, prospects and partners in the digital channel.