Living in a big urban centre can have its ups and downs. While you may live within a few hundred metres of a full-stocked grocery store, depending on your neighbourhood, you can easily find yourself faced with a 20 to 30 minute walk.
Like everyone in advertising and digital marketing we are taught that our business is based on an accounting principle known as cost plus. Take all your costs (salaries + overhead) and add your profit.
Between the dozens of panels, talks and conversations that happen every day during South by Southwest (SXSW) and the ensuing parties and networking opportunities each night, there was quite a bit to take in in Austin last week. Yesterday I shared some of the highlights and trends that I observed at SXSW 2010, but for me the real reason for attending SXSW is having the opportunity to hear some truly inspiring and fascinating people who work in Design speak in person.
I'm fresh off the plane from South by Southwest (SXSW) Interactive 2010 and still reeling from some of the amazing people I connected with and talks I checked out in Austin, so I thought I'd share some of my thoughts of some of the top trends and highlights of SXSW this year. This year saw a record number of attendees – I heard as many as 17,000 (a 50% increase over last year's 11,000) and you could see the difference everywhere.
Content Strategy has recently emerged as "the next big thing" for digital designers and marketers. More than ever, businesses and brands are seeking to provide utility to customers, prospects and partners in the digital channel.
With the news last week that Facebook visits have topped Yahoo! visits (via Compete), it's seems to be increasingly clear that our social networks are becoming our new "web portals" for finding relevant news and information - the difference being that instead of being corporately-curated, they are peer-curated.
I had the pleasure of speaking at the Acuity Forums "Executing Social Media" conference today in Toronto about corporate reputations in our hyper-digital age (aka social media). It's a variation on a talk I've given a couple of times over the last few months that seems to resonate with a lot of marketers and customer service folks as they try to navigate the new reality of the social web and "always on" communications.
Now that Apple has officially released the iPad we want to start designing for it. While Apple's interface builder is great, it doesn't really allow us to create custom UI elements on the fly.
Last year, I gave a presentation at MeshU that took a behind the scenes look at how we arrive at design decisions. We've since taken clients through variations of this presentation, which is always evolving because it corresponds to such a perennial and fundamental question in our field.
We wanted to take this opportunity to give everyone an update on Element. What started out as a simple Photoshop mockup has become somewhat of a thorn in our side and an obvious point of frustration for those waiting on it.
The Movie Network (Astral Media) hired us to develop an online-focused campaign to launch their new High Definition programming. We created the "More HD" theme that was used across all media.
At this weekend's Digital Media Camp one of the most interesting topics was proposed by Justin Kozuch of Refresh Events. He asked what, as a community, we could do to assemble quality data on the Digital Media industry in Toronto?