Here at T+L we believe that a brand’s online presence and activity should always be both useable and useful to its customers. This rule applies to social media as well.
Yesterday marked our 9th year in business. Every year I write an anniversary post (8,7,6) and try to reflect on where we are at and what we have learned over past year.
Earlier this year we were working on an update for our iPad app TweetMag. We were having some issues with how the app was retrieving content.
With the recent launch of their new Superphones lineup, we helped Bell Mobility develop a campaign that not only introduced Superphones but also showed customers just how super they really are. As the capabilities of smartphones continue to escalate, it's become clear that premium handsets needed to be better positioned for customers to fully understand their superior attributes.
We don't normally cross-post Labs content, but this experiment is so cool we couldn't resist. If you haven't already, check out their latest (includes video) on the Touch Vision Interface.
Yes, we <3 Android, too! One of the challenges of an ever-changing digital channel, is that we find ourselves spending more and more time designing for various platforms and form factors.
I was recently working on a platform redesign project for a client with a broad customer base. Their product and service offering is something that appeals to people with diverse demographics and technographics across Canada.
Since 2007, A List Apart, has been conducting surveys "for people who make websites" in an effort to collect a picture of the industry. They have been able to attract approximately 26,000-35,000 respondents annually, from all over the world.
On June 6th, at the WWDC 2011 Keynote, Apple's CEO Steve Jobs introduced highly anticipated products including: OS X Lion, iOS 5, and iCloud, in promising efforts to bridge the gap between their two operating systems and enable a more flexible and fluid workflow on all devices. Mac OS X Lion, the latest version of the Mac operating system, was said to have "over 250 new features" including Mission Control, Launchpad, and Multi-Touch Gestures, all working to turn the Mac OS X experience closer to what we expect from the iPhone, iPad and iPod Touch.
What does the evolution of mobile mean for the discipline of content strategy? Last week I joined the masses of content strategists, editors, marketers, and developers who met in Chicago for WebContent 2011: Going Mobile.
Government open data presents a number of opportunities for citizens, designers and elected officials. Using the TTC transit system here in Toronto, I would stand amongst other commuters on a cold winter day and watch as someone would step impatiently off the curb, press off their heel and try to get a glimpse of any streetcar on the horizon.
Back in 2007, pioneering content strategist Rachel Lovinger defined the main goal of content strategy as “to use words and data to create unambiguous content that supports meaningful, interactive experiences." Her mission blossomed into a new discipline, and in terms of defining the 'why' of content strategy the rest is history. Passionate arguments for why the world needs content strategy abound, with IAs and ux designers advocating for it as well.