iPad GUI PSD - Version 2

Now in its second iteration, this version of the template has been completely redesigned from the ground up. Based on the recent 4.2.1 update, it includes all the elements you need to design proof-of-concepts or production ready assets.

Is gamification the future of marketing?

If you’re reading this right now, there’s a chance you might wake up in a few years with a new job title: Chief Engagement Officer. If you’re wondering what that means, I highly recommend checking out Gabe Zichermann’s work.

iPad Sketch Elements AI

The iPad GUI PSD has been very helpful for designers / developers in mocking up their apps, although in some cases it's proved a little too high-fidelity. For rapid prototyping we found we needed a more malleable approach.

The Digital Brief

For the past few months we've been discussing the role of the brief when it comes to digital marketing programs. We found that traditional creative briefs provided so little value that we just didn't use them.

How do we create meaningful experiences?

Think about your favourite brand. Does it pop into your head right away?

Interaction Design is the new Art Direction?

Earlier this month at the RGD DesignThinkers conference here in Toronto, I checked out a talk by Khoi Vinh, former Design Director of the New York Times. Having spent many years directing design of NYTimes.com, he saw the Web evolve from a landscape of hypertext to one that's much more interactive and engaging.

UXD shouldn’t drop out of school

In a recent essay, Andy Rutledge makes the claim that higher education UX design programs are effectively a scam. They are, Rutledge argues, largely irrelevant, misguided, even fraudulent in their fundamental approach—and therefore a waste of time and money.

Thoughts on “Can Experience be Designed?”

Lately, there's been some interesting discussion / debate about how meaningful or useful the term "user experience design" is. Oliver Reichenstein over at iA kicked things off with a simple but provocative question: can user experience really be designed?

8 years and still changing

On Saturday we celebrated 8 years in business. As I've said in past anniversary posts, this was not by design.

iPhone 4 GUI PSD (Retina Display)

Thanks for you patience on this one. It took a good deal longer to complete given the sheer size and level of detail the retina display has.

Should you play it safe with location-based social networks?

Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US population is currently using platforms such as Foursquare (the current market leader), and that the networks skew heavily male. They advise that brands that target young males experiment with the services and other brands adopt a “wait and see” approach.

Setting the stage for Old Spice to own the Internet

A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects that RWW has covered, and Dave Stubbs has mentioned, among others, but what I feel is missing from the conversation is how it all started. My friend Leigh Himel deconstructed what the brief could have looked like, and I think it’s worth expanding on to describe how the campaign set the foundation for success.