For the past few months we've been discussing the role of the brief when it comes to digital marketing programs. We found that traditional creative briefs provided so little value that we just didn't use them.
Think about your favourite brand. Does it pop into your head right away?
Earlier this month at the RGD DesignThinkers conference here in Toronto, I checked out a talk by Khoi Vinh, former Design Director of the New York Times. Having spent many years directing design of NYTimes.com, he saw the Web evolve from a landscape of hypertext to one that's much more interactive and engaging.
In a recent essay, Andy Rutledge makes the claim that higher education UX design programs are effectively a scam. They are, Rutledge argues, largely irrelevant, misguided, even fraudulent in their fundamental approach—and therefore a waste of time and money.
Lately, there's been some interesting discussion / debate about how meaningful or useful the term "user experience design" is. Oliver Reichenstein over at iA kicked things off with a simple but provocative question: can user experience really be designed?
On Saturday we celebrated 8 years in business. As I've said in past anniversary posts, this was not by design.
Thanks for you patience on this one. It took a good deal longer to complete given the sheer size and level of detail the retina display has.
Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US population is currently using platforms such as Foursquare (the current market leader), and that the networks skew heavily male. They advise that brands that target young males experiment with the services and other brands adopt a “wait and see” approach.
A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects that RWW has covered, and Dave Stubbs has mentioned, among others, but what I feel is missing from the conversation is how it all started. My friend Leigh Himel deconstructed what the brief could have looked like, and I think it’s worth expanding on to describe how the campaign set the foundation for success.
It's been about 6 weeks since we started working on our first product; TweetMag. We thought we'd lift our heads from its design and development just long enough to share a screenshot with you.
Over the last few weeks I’ve received a lot of feedback on our move to an Adaptive Marketing approach. One of the recurring questions has been around how it works.
For the past 8 years we've struggled with what to do when we had a product idea that wasn't related to a client. In the beginning, we'd simply let these ideas go and forge ahead with our client service work.