Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US population is currently using platforms such as Foursquare (the current market leader), and that the networks skew heavily male. They advise that brands that target young males experiment with the services and other brands adopt a “wait and see” approach.
A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects that RWW has covered, and Dave Stubbs has mentioned, among others, but what I feel is missing from the conversation is how it all started. My friend Leigh Himel deconstructed what the brief could have looked like, and I think it’s worth expanding on to describe how the campaign set the foundation for success.
It's been about 6 weeks since we started working on our first product; TweetMag. We thought we'd lift our heads from its design and development just long enough to share a screenshot with you.
Over the last few weeks I’ve received a lot of feedback on our move to an Adaptive Marketing approach. One of the recurring questions has been around how it works.
For the past 8 years we've struggled with what to do when we had a product idea that wasn't related to a client. In the beginning, we'd simply let these ideas go and forge ahead with our client service work.
Updated: Get the Retina version here. Now in its fourth iteration, this version of the template has been completely redesigned from the ground up.
Since I posted our announcement about the Programs Group moving to an Adaptive Marketing approach there’s been a lot of curiosity and spirited discussion. My main takeaway is that people agree with the need for change and want to talk more about this model.
The updated platform uses a higher resolution screen (960x640 as compared to 480x320). This additional resolution also means that any graphic elements need to be designed twice.
As the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media. A common theme we keep hearing is: who and where are people who want to communicate with us, and whom we should be listening to and focusing our content development on?
Many of us entered the interactive industry because it was fast-paced, exciting and highly innovative. We saw an opportunity to help change the way business was done, and in so doing help consumers in fresh and engaging ways.
The iPhone GUI PSD has been very helpful for designers / developers in mocking up their apps, although in some cases it's proved a little too high-fidelity. For rapid prototyping we found we needed a more malleable approach.
How often, when you begin an assignment, do you have a clear understanding of what outcomes are desired by your client? An outcome is different than a deliverable.