Updated: Get the Retina version here. Now in its fourth iteration, this version of the template has been completely redesigned from the ground up.
Since I posted our announcement about the Programs Group moving to an Adaptive Marketing approach there’s been a lot of curiosity and spirited discussion. My main takeaway is that people agree with the need for change and want to talk more about this model.
The updated platform uses a higher resolution screen (960x640 as compared to 480x320). This additional resolution also means that any graphic elements need to be designed twice.
As the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media. A common theme we keep hearing is: who and where are people who want to communicate with us, and whom we should be listening to and focusing our content development on?
Many of us entered the interactive industry because it was fast-paced, exciting and highly innovative. We saw an opportunity to help change the way business was done, and in so doing help consumers in fresh and engaging ways.
The iPhone GUI PSD has been very helpful for designers / developers in mocking up their apps, although in some cases it's proved a little too high-fidelity. For rapid prototyping we found we needed a more malleable approach.
How often, when you begin an assignment, do you have a clear understanding of what outcomes are desired by your client? An outcome is different than a deliverable.
There are 2 kinds of documentation we often generate inside of an upfront strategy/IA process. Live documentation is any artifact we use to express design decisions we make along the way.
We come across a lot of bad design in our everyday lives, both online and offline. For most people, it tends to go unnoticed as they browse the Web, shop for groceries, drive their cars or dispense your own butter on your popcorn at the movie theater.
Imagine that you were commissioning the development of a new home for you and your family. What would you look for in a bid from a contractor?
Now that we've had a few weeks to put the iPad through its paces, it's moved from being a novel new gadget to something that I use every day. The number one question I get when people find out I have an iPad is - what do you actually use it for?
It's really nothing that new. Companies like FedEx have been connecting physical things to the web for years.