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Show Don’t Tell


Can the blender on your kitchen counter puree an unopened can of Coke? How about a box of golf balls?

If you answered no, maybe you’re in the market for a Blendtec blender.

Check out the Will It Blend? site — equal parts YouTube and Ron Popeil, and we thought it was really smart.

Small appliances are usually sold using traditional catalogue tactics. They call out features, price-point, lifestyle, that sort of thing. This one sells blenders like a carnival barker, and it’s even more compelling to watch.

If I’m in the market for a blender, I think I want the one that I know can tear through a rake handle if need be.

Just don’t try it at home.

Geoff Teehan More posts by Geoff Teehan