Yesterday I posted on how I wish “we could sell NFLX”:http://www.teehanlax.com/blog/?p=175 from our UX Fund. “Today Netflix announced”:http://money.cnn.com/2007/01/16/technology/netflix/index.htm?source=yahoo_quote a new feature where users could instantly watch over 1000 movies and TV programs at no additional cost.
Way to go Netflix, there is life in you yet.
written by Jon Lax
TechCrunch feels the same way about “NetFlix”:http://www.usernomics.com/news/2007/01/iphone-out-of-touch.html
Netflix’s earnings were actually pretty solid this quarter, and I think the new online movie viewing thing could be really huge. This article talks about a lot of experiential factors that blockbuster is failing the grade on.
If Netflix can keep on innovating while continuing to nail the basics of great consumer experience (apparently their customer satisfaction ratings are higher than Apple’s or Amazon’s), I’d still say that the company fits the profile and is a valid test of our UX fund theory.