As we close in on the final week before “launching” “our UX Fund”:http://www.teehanlax.com/blog/?p=122 here is where our heads are at in terms of holdings:
1. “Apple”:http://finance.google.com/finance?q=aapl
2. “EA”:http://finance.google.com/finance?q=erts (thanks Jeremy)
3. “Google”:http://finance.google.com/finance?q=goog
4. “Jet Blue”:http://finance.google.com/finance?q=jblu
5. “Nike”:http://finance.google.com/finance?q=erts
6. “Progressive Insurance”:http://finance.google.com/finance?q=pgr
7. “RIM”:http://finance.google.com/finance?q=rimm
8. “Target”:http://finance.google.com/finance?q=tgt
9. “VW”:http://finance.google.com/finance?q=vow
10. ???
We’re still not sure what our last pick will be but we’re open to further suggestions.
With recently released estimate-beating earnings some of the stocks we’ll be buying will be close to 52 week highs. Regardless, we still think the theory stands.
written by Geoff Teehan
Awesome idea. Putting your money where your UX philosopies are. If buying at a (potential?) market zenith seems a little daunting, you could always dollar cost average it by trickling $250/day over the course of 20 days — a pretty common method when the market is hot but you still want to get off the sidelines.
Then again it sounds like the jury may still be out on the effectiveness of dollar cost averaging vs. one big whallop of a buy.
please post updates!
Matt
I think Amazon is a good contender. While definately an innovator with a rich history, not sure they are innovating at the same rate they were a few years ago.