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Welcome to the new

I had to go back and look to be sure, but this is now the 7th iteration of It’s by far the biggest departure we’ve taken and quite a bit different from a traditional design agency site.

It’s different for a reason

We don’t list out our services. You won’t find a portfolio section. When we talk about our work, it’s done as long-form story-telling. We call them Stories of Making. They’re quite long, but give them a chance because we didn’t write them to read like case studies. We don’t list cringe-worthy “results”—We talk about what we learned in the hopes you can learn something too. They’re open and honest. They reveal failures, not just successes.

Written for you, our peers

Most agency sites are written for clients or potential clients. It seems inevitable when you write for this audience, you end up looking and sounding like everyone else out there. We’ve decided to focus on a different audience, you, our peers. We’re good at speaking to you and with you. We know what you want because, well, you are us. So going forward everything we will be doing on is designed for people who like making stuff, just like us.

Our peers are our clients

While this may seem counterintuitive to focus our site at other creative professionals, we think potential clients will understand who we are, what we do and how we work far better through this site, than any site we’ve put out before.

Over the past 2 years we’ve found that more and more of the people we partner with are our peers. Our peers are responsible for hiring companies like us, not just CMOs and IT departments.

We have a ton more to share about the new site, but it’ll be far better experienced in a forthcoming making of story than it will be in this blog post. In addition to new stories we’ll be posting up new tools that help you do your job. We also have some old sections (like this blog) that will be getting an overhaul.

We hope you like it.

Geoff Teehan More posts by Geoff Teehan