Ars Technica has an interesting story on the “psychology of banner ads“. Researchers at the University of Chicago ran some interesting experiments showing how banner ads can change people’s brand perceptions even if they never click on them.
Ars Technica has an interesting story on the “psychology of banner ads“. Researchers at the University of Chicago ran some interesting experiments showing how banner ads can change people’s brand perceptions even if they never click on them.
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