Ars Technica has an interesting story on the “psychology of banner ads”:http://arstechnica.com/news.ars/post/20070519-the-psychology-of-banner-ads.html . Researchers at the University of Chicago ran some “interesting experiments”:http://www.journals.uchicago.edu/JCR/journal/issues/v34n1/340110/brief/340110.abstract.html?erFrom=-5430461270897463 showing how banner ads can change people’s brand perceptions even if they never click on them.
written by Jon Lax
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