Platforms
Define
The first step toward developing a customer-centric site or product is to understand and analyze the current state of your site, the marketplace, competitive activity, best practices, key constituents (e.g., customer, stakeholder) expectations and desires.
The Define phase is characterized by questions. Lots of questions. We want to know as much as possible about your business, your customers and your industry.
Why do this?
- Uncover user experience issues
- Gain objective insights into your site processes
- Get recommendations on where to spend budget and effort
- Learn what features and utilities users need
- Learn what features and utilities are standard in your vertical
- Discover how your competition has solved similar user experience issues
- Quantify how your digital efforts rank against your competitors
- See how various digital initiatives inter-relate
- Get buy in from Senior Management on digital initiatives
- Understand project inter-dependencies
What do you get?
- Business Assessment
- Success Criteria
- Expert Site Analysis
- Strategic and Competitive Analysis
- User Personas and scenarios
- High-level planning and information architecture
