BMO Mosaik

“Offering options without overwhelming customers”

The Mosaik MasterCard is a unique credit card - the only one that lets you choose your interest rate and select your reward plan. Want cash back and insurance? No problem. Air Miles and a low interest rate? Done.

Teehan+Lax was tapped to help optimize the experience, helping users customize the rewards they receive for using the BMO Mosaik MasterCard.

Of course, this process presents a unique challenge in the credit card industry. You need to configure your card before applying. There was a risk that this extra step could overwhelm users with options, create confusion and decrease card applications.

We worked with BMO to redesign their card configuration process. Not only did we update the overall aesthetic to align with their offline materials, we made the value proposition of the card a lot easier to understand.